May 1 2018
Nollywood actor Fredrick Leonard becomes the first brand ambassador of Diamond Ark Lifestyle.
Diamond Ark Lifestyle announced Ace nollywood actor Fredrick Leonard as its first Nigeria brand ambassador as the actor marks his 2018 birthday. Fredrick Leonard and the brand has released pictures from their first photoshoot.
Diamond Ark Lifestyle is a menswear fashion brand founded in 2011 by John Uche Jesus, Indian base Nigeria fashion designer. He is a product of prestigious Jd Institute of Fashion Technology India where he graduated as overall best student in 2011. A celebrated designer that has won several awards. The first African designer to join Indian fashion industry, he made the list of five designers that are redefining the fashion industry in India in 2016.
John Uche Jesus has always reiterated his vision of building a fashion Ark, a luxury African brand that can compete favourable in global market. Ever since 2011 Diamond Ark Lifestyle ventured into fashion industry in India it has developed unique styles of it’s own, reflecting the founder’s creativity in western garments, ancient traditions of Indian and African craftsmanship in a contemporary manner. His understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The brand is known mostly for outstanding creativity in western suits and shirts, indo western suits and recently, Nigeria ethnic wears. Classic Fit Tailoring, World class finishing, quality and distinctive use of luxury & colorful fabrics, intricate embroideries and a gloriously rich Indian, African and Western aesthetic are the trademarks of the brand. It’s the best destination for quality party suits and blazers.
Diamond Ark Lifestyle does not wish to preach or dictate rather believes that the clothes create the dialogue…..it is a brand for quality conscious men who represent modern day fashionistas with mentality of fighting for what they believe in , a sentiment which is relevant to both Africa and the world.His signature is powerful and visible for the fearless & the classic men who are ready to walk boldly. His silhouettes and colors do not speak gender, but a take from every gender to create your dream, dramatic and heroic re-appropriation of male presence through female form always takes center stage in his design philosophy. Feminine/masculine, hard/soft, defend/protect is the orientation for Diamond Ark Lifestyle. John pays careful attention to detailing and quality fabrics. Recently in New Delhi India John announced his intention to relocate to Nigeria market and recreate his brand. The brand has commenced local production in Nigeria.
WHAT THE FOUNDER WANTS TO ACHIEVE.
For the brand to become the predominant occasion-wear choice for contemporary luxury shoppers around the globe
To inspire his clients to have a revolution in thought that makes them aspire to be trend setters.
To become a leading brand in Africa and bequeath a legacy to the next generations of Diamond Ark Lifestyle.